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Annoucement of APU Business Lecture Series in Tokyo -Vol.Ⅲ

APU Business Lecture Series in Tokyo -Vol.(December)


Date: December 13, 2014

Time: 13:30.-17:00

Venue: Wasedajyuku, Osaki,Shinagawa School,1-5-11 Osaki,


Instructor: Prof. LEE Geunhee

Language: English

Contents and schedule

Theme:  Consumer Behavior Theories and Practices  

Consumer Behavior is an academic field to understand the dynamic interaction of affect and cognition, behavior, and the environment by which human beings conduct the exchange aspects of their lives. Numerous concepts and theories have been adopted from long-established other academic areas to understand the dynamics of consumer behavior. However, since the thinking, feeling, and actions of individual consumers are constantly changing and thus truly unpredictable, it is doubtful that the theories are appropriate methods to anticipate consumers’ behaviors in practical way. In the lecture, several theories to understand consumer behavior will be introduced and the gaps between academic theories and actual practices will be discussed.

13:00 Open

13:30-15:00 Lecture

15:00-15:15 Networking

15:15-16:30 Case study and discussions

*Call for presenters. If you wish to present a case, please briefly write an abstract.

16:30-17:00 Networking

Entry: Free

Entry form:Click here

Registration Deadline: Tuesday, December 9th ,2014

Seating capacity: 40

*Your friends or colleagues are welcome to join. Early reservation is recommended.

*APU JUMBO PARTY by Alumni Association Kanto Chapter is scheduled from 18:00 in Akasaka on the same day.

Event page :Click here

Contact :  Alumni Affairs, APU Admissions Office Int’l


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